He was born in a small town in Southern California and . It featured cartoon elephants drumming a beat to the the catchy campaign slogan. They cast the candidate as someone who understands the country's woes, and can guide America through them. Political commentators speculated that the vacancy built "an element of instability" for the campaign. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. [66] Sources within Washington reported that Reagan caused greater concern for the Nixon campaign than Rockefeller. (He also expressed outrage over claims by Nixon supporter and future Secretary of Defense Melvin Laird that Johnson had misled Nixon in briefings on the war in Vietnam.) The Vietnam War and the . Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can. Our country may be rich in goods, but we are poor in spirit. And Nixon's decision to bomb North Vietnam and mine Haiphong Harbor to stop a Communist offensive proved highly popular. Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. [55] After the assassination of Robert F. Kennedy, like the other candidates, Nixon took a break from campaigning. [47] New Harris polls found that Rockefeller fared better against Democratic candidates than Nixon,[48] but the outlook started to appear better for Nixon after he won the Indiana primary over Rockefeller. "I like Ike," is one of the most celebrated political slogans in US history. Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election . Richard Nixon presidential campaign, 1972 Categories Categories: 1968; Politics; Richard Nixon; United States; United States presidential election, 1968; Community content is available under CC-BY-SA unless otherwise noted. Nixon won most of the West and mid-West, but lost Texas and parts of the Northeast to Humphrey and lost the deep South to Wallace. [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. About the campaign for governor of California ran by future President Richard M. Nixon, his loss and famous words. In response to Humphrey's calls for a face-to-face debate, Nixon remarked: "Before we can have a debate between Nixon and Humphrey, Humphrey's got to settle his debate with himself. Outside the convention hall, Chicago police clashed with demonstrators, igniting riots. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. For a Better America." In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. Remember his campaign slogan: "Nixon's the one!" In the 1968 election campaign, Nixon's opponents - or maybe it was Rolling Stone magazine . "Advance Liberty" used by Arvin Vohra's campaign, "For an Ecosocialist Green New Deal" used by Howie Hawkins' campaign, This page was last edited on 22 February 2023, at 10:43. "Nixon's the One!" campaign slogan . Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. "Kennedy, Kennedy, Kennedy" Catchy jingle extolling Kennedy's virtues. Riding high on an America's economic boom during his first four years in the White House, Reagan won a second term in 1984 under the slogan "It's Morning Again in America" broadcast into American households in an iconic campaign ad. The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. To all the people of the world. [86] At this time Nixon sent his adviser, former Governor William Scranton of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on Western alliance and Soviet issues. Copyright 2023. "All the way with LBJ" 1964 U.S. presidential campaign slogan of, "In Your Heart, You Know He's Right" 1964 U.S. presidential campaign slogan of, "In Your Guts, You Know He's Nuts" 1964 U.S. presidential campaign slogan of, "The Stakes Are Too High For You To Stay Home" - 1964 U.S. campaign slogan of, "Some People Talk Change, Others Cause It" , "This time, vote like your whole world depended on it" 1968 slogan of, "Nixon's the One" Richard M. Nixon, 1968, "Acid, Amnesty, and Abortion for All" 1972 anti-Democratic Party slogan, from a statement made to reporter, "Dick Nixon Before He Dicks You" Popular anti-Nixon slogan, 1972, "They can't lick our Dick" Popular campaign slogan for Nixon supporters, "Don't change Dicks in the midst of a screw, vote for Nixon in '72" Popular campaign slogan for Nixon supporters, "Unbought and Unbossed" official campaign slogan for, "A Leader, for a Change" (also "Leaders, for a Change") Jimmy Carter, "Peaches And Cream" Jimmy Carter (from, "Are You Better Off Than You Were Four Years Ago?" He established an early lead over the Democratic nominee, Senator George McGovern of South Dakota and never lost it. [28] Immediately following his entrance, the media team prepared for an advertising campaign. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. "Reform, prosperity and peace" 2008 U.S. presidential motto of John McCain. "[36] Reports suggested that the decision caused "Nixon's political stock [to] skyrocket. The same analysis applied to the general campaign, as commentators noted that Nixon would stand to the right of the still undecided Democratic nominee but would fall to the left of American Independent Party candidate George Wallace. [6] This defeat was widely believed to be the end of his career;[7] in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is my last press conference. All rights reserved.For reprint rights. However, polls suggested that in a head-to-head match up with incumbent President Lyndon Johnson, Nixon trailed 50% to 41%. The continental liar from the state of Maine!" [5] At the end of Eisenhower's second term in 1960, Nixon ran unopposed for the Republican nomination, which he received. "Blaine, Blaine, James G. Blaine! List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. But I do promise action. end the war in Vietnam. All individuals are members or supporters of the Republican Party, unless otherwise stated. He painted his opponent, Democrat George McGovern, as a threat to American values. "Tell the Truth!" Answering the nation's need, Carter's slogan was "A Leader, For A Change."Nine other Democrats were seeking the nomination in 1976, most of them better known than Carter. [10] In March he gained the support of the 1964 Republican nominee, Senator Barry Goldwater of Arizona. Four years later Bush successfully campaigned for a second term. Prosperity. What was George Washington campaign slogans? Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in Europe Peace in America God Bless Wilson" Woodrow Wilson 1916 U.S. presidential campaign slogan, "America First" 1920 US presidential campaign theme of, "Keep Cool and Keep Coolidge" The 1924 presidential campaign slogan of, "Who but Hoover?" [38] Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. Country/Region: United States. "[78] He then traveled to Michigan, Ohio and Pennsylvania before returning to New York, meeting with Governor Rockefeller. Nixon won 49 out of 50 states, taking all but Massachusetts. Goldwater would later remark that his party continued to believe that Nixon "can't be elected" due to his "loser" label. Presidential Campaign: Richard Nixon 1968. Source Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. [70], He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. A good presidential campaign slogan is memorable, meaningful, and appealing, according to Andrew Tejerina, marketer at Big Human, . [62] At this time, Nixon decided with a group of legislators that "crime and disorder" would be presented as the number one issue in the nation. 'NIXON'S THE ONE! 2 minutes. He went on to trounce Republican Thomas E. Dewey in the election. [90], In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in Paris, was shrewd and exploited his campaigning advantage, but was "deceptive". Advertisement. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. The slogan was also used by Abraham Lincoln in the 1864 election. [3], Nixon was elected to the United States House of Representatives in 1946, representing California's 12th congressional district from 1947 until his election to the Senate in 1950. To the Soviet people. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. The tapes were sent to the swing states of Illinois, Michigan, and Ohio, giving Nixon the advantage of advertising long before the Democratic Party settled on a candidate. A Harris poll showed that he trailed the president 43% to 48%. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. [10] He returned in August to conduct meetings with his advisers to formulate a solid campaign strategy. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. Out of the wreckage of Goldwater's candidacy rose a charismatic conservative star, Ronald Wilson Reagan. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. Observers noted that this move potentially hurt Nixon by straying from his reputation "as a foreign policy expert". Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. This left Nixon nearly unopposed for the upcoming primaries, narrowing his opponents to Nelson Rockefeller and Ronald Reagan, neither of whom had announced their candidacies. Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. He entered every primary and assembled a team of media consultants who helped him create the image of a "New Nixon," more statesmanlike, less combative, more mature and presidential, an effort chronicled in "The Selling of the President 1968" by Joe McGinnis. Nixon was the 37th president of the United States and served from 1969 to 1974.. [116] In 1972, he was reelected by a landslide, the largest to that date. A series of advertisements featuring question and answer sessions with Nixon and friends of campaign staffers were filmed in New York. "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more conservative Reagan. Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on". [55] As he edged closer to the nomination, discussions about his running mate arose. On the strength of a single, nationally televised speech, Reagan took Goldwater's place as first in the hearts of the conservative movement, confronting Nixon with a formidable rival for the 1968 nomination. Although Mihaly's collection has. [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated. The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election. The. [21] Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". Nixon. There were none. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". They noted that in the other critical state of Oregon, Ronald Reagan would have an advantage due to the proximity of his home state. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. Important, Plausible, Important Things. [59] At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. The next month, during an interview with the Saturday Evening Post, Nixon flatly denied he was running for president. The important thing is that we maintain plausible deniability. En route to the Republican Party's presidential nomination, Nixon faced challenges from Governor George Romney of Michigan, Governor Nelson Rockefeller of New York, Governor Ronald Reagan of California, and Senator Charles Percy of Illinois. It featured cartoon elephants drumming a beat to the the catchy campaign slogan. John T. Woolley and Gerhard Peters, The American Presidency Project [online] Santa Barbara, CA. 2) He wants the States to assume greater responsibility for matters . ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". [113] Domestically, his administration generally embraced policies that transferred power from Washington to the states. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. Nixon started the general election campaign with a double-digit lead over Humphrey, even in the face of a serious third-party challenge from candidate George Wallace. Following the election, the slogan "Bring Us Together", referencing a poster held by a 13-year-old girl at a rally during his campaign, was used as a basis for the theme of his inauguration, although it would later be seized by Democrats to attack later Nixon policies. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. , "Let Us Have Peace" 1868 presidential campaign slogan of, "Vote as You Shot" 1868 presidential campaign slogan of Ulysses S. Grant, "Peace, Union, and constitutional government." There he iscirca August 1971: Richard Nixon. (2,455) $10.00. [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. , "The Union now and forever" Stephen A. Douglas, "Union, liberty, peace" Abraham Lincoln, "For Union and Constitution" Abraham Lincoln (Also "The Union and the Constitution"), "An honorable, permanent and happy peace." [12][13] A "Nixon for President Committee" formed that month,[14] and headquarters for the organization opened in Washington D.C. in late May. The Watergate scandal, which would consume the greater part of his second term, resulted in his ultimate resignation on August 9, 1974.[117]. [104] After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",[103] which detailed that tons of supplies were being moved into South Vietnam by the North. Real Leadership." Riding high on an America's economic boom during his first four years in the White House, Reagan won a second term in 1984 under the slogan "It's Morning Again in America" broadcast into American households in an iconic campaign ad. Ross Perot, "Building a bridge to the twenty-first century" Bill Clinton, "Bob Dole. Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. [4] As a member of Congress, he gained a reputation as a firm anti-Communist. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. [83] In a visit to Chicago shortly after the Democratic convention, Nixon received a large welcome and ticker tape parade, with crowds estimated at several hundred thousand. The Campaign and Election of 1976: . His efforts to address the economic and. 4 Copy quote. The items are unusual and seldom seen, such as the Richard Nixon showerhead where water sprays from his mouth and a Teddy Roosevelt beer tray, Mihaly said. Marking himself as a champion of the American Dream, he stressed greater unity, invoking the silent majority. Most observers agree that if Nixon had simply "retired" from politics after 1960, the Republicans would have gladly given him a 2nd try for the Presidency 4 years later. "[27] At this time, reports suggested that Nixon would formally announce his bid in February. , "Universal amnesty, impartial suffrage" Greeley slogan showing support for reconciling with former members of the, "Tilden or Blood!" ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. [25], Nixon entered 1968 as the front-runner for the Republican nomination. "[30] As military operations increased in Vietnam in mid-February, Nixon's standing against President Johnson improved. He notified the media that his decision on whether to run for president would be formally announced at some time between early December and February. Political slogans are often derided but if you want to be President of the United States, you'd better have a good one. Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. [95] In another lesson learned from 1960, the campaign employed 100,000 workers to oversee election day polling sites to prevent a recurrence of what many Republicans viewed as the stolen election of that year. Henry Clay and running mate, "We Polked you in '44, We shall Pierce you in '52" 1852 U.S. presidential campaign slogan of, "Free Soil, Free Labor, Free Speech, Free Men, Fremont" 1856 U.S. presidential campaign slogan of, "The Union must and shall be preserved!" ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". Abraham Lincoln, "True to the Union and the Constitution to the last." Nixon pressed his advantages. His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. [50] Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". Franklin D. Roosevelt, "Willkie for the Millionaires, Roosevelt for the Millions" Franklin D. Roosevelt, "Carry on with Roosevelt" Franklin D. Roosevelt, "No Third Term" 1940 U.S. presidential campaign slogan of, "No Fourth Term Either" Wendell Willkie, "Roosevelt for Ex-President" 1940 U.S. presidential campaign slogan of Wendell Willkie, "There's No Indispensable Man" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "We Want Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "Win with Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie.